I definitely am not going for the photo-realistic look, but my market-client isn't high end architecture firms either. I do 99% of my work in photoshop, and can turn out a render in 6 - 8 hours from model through corrections to finish. I live in a city with a population of about 60k with a metropolitan of about 500k, and a lot of firms here use sketchup jpeg exports or basic revit outputs for their visualizations, so I'm trying to appeal to them as a way to engage their clients more visually without breaking the bank on full-blown renders. I've gotten one firm on board, but only made a connection because the founder noticed that we came from the same university(20 years apart.) I'm not sure how to best market/appeal to the market here, or wondering if its worth trying to expand, if developers/contractors would be interested.

on another note, could you expand upon how you discuss with clients the process? how do you describe whats acceptable changes/versus not? I was always really terrible in school in verbally expressing things, so i'm finding it difficult to find tactful ways to accomplish this.

thanks!